The DJ

" Time check, its 2.59 ... "

" It's now a quarter to 9 .... "

" 5 more minutes to the 12 o'clock news ..."

It's about time as listeners we tell the DJs that these days people do have watches and clocks. How many people you know don't have the ability to tell time? You have a watch on your hand, you have a clock in your hp, when I am driving the clock is staring at me right from the dashboard, I stay at home there's a clock in almost every room. Then in between songs, the DJs run out of things to say and then he tells the time. To me, telling the time every 15 minutes is like filling in the gaps between the pauses. Thats right, he's got nothing to say and they are quite pathetic. They are locked inside the cold dark room for 3 hours and they have to talk to themselves, laugh at their own jokes, watch what they say and listen to their own voice throughout the day. Thats why the they keep looking at the time and counting down to the second when they can get out and get lost from the studio.

The only people I feel who can benefit from this time telling services are the Amazon forest people. They are hunting, killing and dancing for the rain, but they have no watches. So if they have the DJs who are kind enough to tell them the time every 30 minutes, it will really help these tribes a lot. Then at least they know the time to gather around for a family dinner and not get so engrossed with work in the forest.

Actually I was thinking since they are so fond of telling the time and looking at the clock so often, why not we make use of them to help us in our schedules, like a On Air Reminder Service. We sms or fax in our requests, then at that specific time, the DJ would go "time check 3.30, now lets see, I got to remind Mr Tan to collect his furniture and Mrs Jones pick up the kids". Yes, thats right, a win win situation for the radio station and the listeners. For us, we get our schedules and appointments right on time, for the radio station they get their listeningship numbers, and of course for the DJs, they satisfy their obsession with time.